PGV-Fichet | Web redesign

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PGV-Fichet is an argentinian company that specialises in manufacturing reinforced doors and safety boxes, among other security products. This was the first website I crafted from A to Z.

www.pgv-fichet.com.ar

Redesigned homepage (2012)

New Category Page

THE GOALS

• Reorganise the navigation to make it user-friendly
• Reinforce the trust of the customers
• Make it more appealing and update the look of the website according to PGV's brand guidelines

Previous homepage, online since 2005. The main architectural issue to tackle was the split navigation.

THE PROCESS

From scattered navs to a unique top navigation bar

The first step was the definition of the elements that needed improvement and clearly the split navigation was a critical issue from the user perspective as browsing throughout the website turned to be confusing and misleading.

A new 'clients' page

PGV's has a long track record of working for many national and international high-profile organisations. To build up the trust of the new visitors and also of their B2B customers, the redesigned section displays a complete list of PGV's clients plus the logos of the top brands they worked for.

New 'Clients' page

Content page - Suggestions to keep a home safe

THE CHALLENGES

A restrictive budget and an emotional connection to the project

PGV-Fichet is a special client as it is my dad's company. Mixing the professional sphere with family can be a challenge as there is a stronger emotional connection with the project. It can get even more challenging if the budget assigned to the project is zero.

To tackle these setbacks, the new version of the website was built around the existing content, both copy and photography. As for the development, I took this as an opportunity to improve my coding skills and became the designer and developer of the project.

THE SKILLS